London Underground

London Underground

London Underground Internal engagement campaign A series of internal communications campaigns designed to engage London Underground staff and management with a fresh style of messaging that cut through corporate clutter. As part of a small creative team, I helped...
Nikewomen

Nikewomen

Nikewomen Experiential campaigns A series of three customer-facing experiential campaigns designed to broaden the reach of the Nikewomen brand in the UK. I developed the campaign name and advertising concept for a promotion inviting busy urban women to attend events...
Corus

Corus

Corus Internal engagement campaign A campaign to help Corus, a world-leading steelmaker, engage its 49,000 employees in action on climate change, carbon reduction and energy efficiency. I developed the campaign theme, creative ideas and written content for a...
Land Rover

Land Rover

Land Rover Our Planet campaign Content strategy to support Our Planet — a global campaign promoting Land Rover’s commitment to protecting the environment and supporting local communities. The project began with an awareness and activation programme for thousands of...
Anglo American

Anglo American

Anglo American Internal engagement campaign Content strategy for a far-reaching internal communications campaign designed to help Anglo American engage its leaders and frontline workforce with its commitment to environmental sustainability. I developed the campaign’s...