Land Rover
Our Planet campaign
Content strategy to support Our Planet — a global campaign promoting Land Rover’s commitment to protecting the environment and supporting local communities.
The project began with an awareness and activation programme for thousands of Land Rover employees, delivered through posters, e-flyers and a dedicated microsite.
I also developed the narrative for a film animation that brought Land Rover’s environmental story to life within a cinematic environment at the London and Paris motor shows.
Additional elements included content for an interactive display exploring the company’s advanced e_Terrain technology, along with information pods welcoming visitors to the stand experience.
Agency: Imagination
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