Corus
Internal engagement campaign
A campaign to help Corus, a world-leading steelmaker, engage its 49,000 employees in action on climate change, carbon reduction and energy efficiency.
I developed the campaign theme, creative ideas and written content for a coordinated communications programme designed to cut through the company’s traditional corporate messaging.
Translated into five languages, outputs ranged from a speech for the CEO and an eight-page feature in the company magazine to ambient messaging rolled out across workspaces at Corus sites worldwide.
Agency: FHD
Related work
