Nikewomen
Experiential campaigns
A series of three customer-facing experiential campaigns designed to broaden the reach of the Nikewomen brand in the UK.
I developed the campaign name and advertising concept for a promotion inviting busy urban women to attend events at gyms, clubs and sports stores across major UK cities, and to register for a celebrity-endorsed online fitness programme.
Reflecting Nikewomen’s irreverent tone of voice and the attitude of the target audience, the campaign included posters, press inserts, flyers, retail booklets, graphic displays and a dedicated microsite.
Agency: Imagination
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