Rolls-Royce
Creative proposal
The winning proposal for GPJ to become Rolls-Royce’s global communications agency partner, centred on the launch of an all-new saloon to an international consumer and dealer audience.
Working as part of the core pitch team, I helped shape the overarching concept and narrative for a programme of launch activities designed to position Rolls-Royce as a contemporary symbol of luxury within its segment.
The proposal set out a clear strategic vision for the launch programme and ultimately led to GPJ being appointed as Rolls-Royce’s global communications partner.
Agency: George P. Johnson
