Morrisons

Morrisons

by | Feb 10, 2017

Morrisons Brand voice and pack copy Morrisons, Britain’s third largest food retailer, wanted a clearly defined tone of voice for on-pack copy covering its own-label product range – representing 9,000 lines and 80% of its total business. The challenge was to bring...
KLM

KLM

by | Feb 10, 2017

KLM Brand voice We defined a new brand voice for KLM that set a more consistent style and tone across all its written and verbal communications. The challenge was to capture the company’s ‘Dutch spirit’, as well as its global outlook, while injecting more pace, energy...
London Underground

London Underground

by | Feb 10, 2017

London Underground Internal engagement campaign A series of internal communication campaigns designed to engage London Underground staff and management with a fresh, new style of messaging that cut through the corporate clutter. As part of a small creative team, we...
Nikewomen

Nikewomen

by | Feb 10, 2017

Nikewomen Experiential campaigns A series of three customer-facing experiential campaigns designed to broaden the reach of the Nikewomen brand in the UK. We developed a name, advertising concept and copy for a promotion that invited busy urban women to attend events...
Corus

Corus

by | Feb 10, 2017

Corus Internal engagement campaign A campaign to help Corus, a world-leading steel maker, engage its 49,000 employees in action on climate change, carbon reduction and energy efficiency. We provided a theme, creative ideas and written content for a coordinated...