Morrisons

Morrisons

by | Feb 10, 2017

Morrisons Brand voice and pack copy Tone of voice development for Morrisons’ own-label product range, covering 9,000 lines and representing around 80% of the retailer’s total business. The brief was to bring greater clarity and consistency to on-pack language while...
KLM

KLM

by | Feb 10, 2017

KLM Brand voice Development of a new brand voice for KLM, designed to create a more consistent style and tone across its written and verbal communications. The challenge was to capture the airline’s distinctive ‘Dutch spirit’, alongside its global outlook, while...
London Underground

London Underground

by | Feb 10, 2017

London Underground Internal engagement campaign A series of internal communications campaigns designed to engage London Underground staff and management with a fresh style of messaging that cut through corporate clutter. As part of a small creative team, I helped...
Nikewomen

Nikewomen

by | Feb 10, 2017

Nikewomen Experiential campaigns A series of three customer-facing experiential campaigns designed to broaden the reach of the Nikewomen brand in the UK. I developed the campaign name and advertising concept for a promotion inviting busy urban women to attend events...
Corus

Corus

by | Feb 10, 2017

Corus Internal engagement campaign A campaign to help Corus, a world-leading steelmaker, engage its 49,000 employees in action on climate change, carbon reduction and energy efficiency. I developed the campaign theme, creative ideas and written content for a...