Jaguar
Creative proposal
Creative contributions and written proposal for a new autoshow stand concept interpreting Jaguar’s brand vision, ‘Beautiful Fast Cars’.
The proposal set out four alternative creative routes, developed in collaboration with Jaguar’s advertising agency and Imagination’s design team, showing how architecture, graphics, film, live performance and hospitality would combine to create a complete visitor journey.
The concept launched as a full redesign at the Frankfurt Motor Show before cascading across 25 international shows.
Agency: Imagination
