by Grant | Feb 10, 2017
Mazda Mazda2 brand film Mazda wanted to set the scene for the dealer launch of its new small car, Mazda2, with a film which gave an authentic insight into its typical young, male target customer. Working with an Imagination director, we developed a treatment and...
by Grant | Feb 10, 2017
Land Rover Brand film Land Rover wanted to cause a shift in perceptions of its brand by redefining its ‘spirit of adventure’ as an attitude of mind that is relevant to everyone – not just die-hard off-road fanatics. This film used a narrative thread to describe...
by Grant | Feb 10, 2017
Imagination Brand book Copywriting contributions to ‘One’, a 700-page landmark credentials book telling the story of Imagination Group’s companies and communities around the world. Following extensive interviews and research, this series of articles were shaped by the...
by Grant | Feb 10, 2017
London Underground Internal engagement campaign A series of internal communications campaigns designed to engage London Underground staff and management with a fresh style of messaging that cut through corporate clutter. As part of a small creative team, I helped...
by Grant | Feb 10, 2017
Nikewomen Experiential campaigns A series of three customer-facing experiential campaigns designed to broaden the reach of the Nikewomen brand in the UK. I developed the campaign name and advertising concept for a promotion inviting busy urban women to attend events...
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