Mobile PIN launch – London
Live event
A high-profile public event celebrating the opening of Samsung’s Mobile PIN — a premium pop-up experience space at Westfield London and the setting for the official launch of the latest Galaxy smartphone.
The event introduced the new flagship device through a series of live presentations and interactive demonstrations designed to engage visitors and showcase Samsung’s latest technology.
I helped shape the messaging and live content across the launch programme and the wider in-store experience, ensuring a clear and engaging narrative for both presenters and customer-facing teams.
Agency: Jack Morton Worldwide
