Jaguar
Technical exhibit
Ideas and copy for two technical exhibits that used advanced digital media to tell the story of the Jaguar’s latest cutting-edge technology.
The first was an elegant installation based on sculptures by three contemporary artists, inspired by Jaguar’s positioning statement ‘the art of performance’.
The second was a series of animations which delved deeper into the technology behind Jaguar’s all-new aluminium XJ.
Both exhibits were translated into multiple languages and appeared at automotive events around the world.