by Grant | Feb 10, 2017
PepsiCo Tropicana tone of voice and pack copy The brief was to develop the tone of voice and pack copy that would appear across Pepsico’s new range of Tropicana fruit juice. It needed to reflect Tropicana’s premium position in its sector, while distinguishing the new...
by Grant | Feb 10, 2017
Morrisons Brand voice and pack copy Morrisons, Britain’s third largest food retailer, wanted a clearly defined tone of voice for on-pack copy covering its own-label product range – representing 9,000 lines and 80% of its total business. The challenge was to bring...
by Grant | Feb 10, 2017
KLM Brand voice We defined a new brand voice for KLM that set a more consistent style and tone across all its written and verbal communications. The challenge was to capture the company’s ‘Dutch spirit’, as well as its global outlook, while injecting more pace, energy...
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