COI

COI

by | Feb 10, 2017

COI Brand voice ‘OnePlace’ was a new COI information brand bringing together, for the first time, annual reports on a range of local public services — providing an unbiased view of quality of life across every area in England. I was appointed to define the tone of...
PepsiCo

PepsiCo

by | Feb 10, 2017

PepsiCo Tropicana tone of voice and pack copy Tone of voice development and pack copy for PepsiCo’s new range of Tropicana fruit juices. The brief was to reflect Tropicana’s premium positioning while clearly distinguishing the new premium line, Tropicana Gold, from...
Morrisons

Morrisons

by | Feb 10, 2017

Morrisons Brand voice and pack copy Tone of voice development for Morrisons’ own-label product range, covering 9,000 lines and representing around 80% of the retailer’s total business. The brief was to bring greater clarity and consistency to on-pack language while...
KLM

KLM

by | Feb 10, 2017

KLM Brand voice Development of a new brand voice for KLM, designed to create a more consistent style and tone across its written and verbal communications. The challenge was to capture the airline’s distinctive ‘Dutch spirit’, alongside its global outlook, while...