Public Launch and Sustainable Transport Forum
Content strategy and development for the global reveal of Scania’s new generation of trucks – its biggest product news in over two decades.
Held at the Grand Palais in Paris and attended by over 1,200 guests, with tens of thousands more watching live online, the event set out the company’s mission to drive the shift to a more sustainable transport future. Working closely with the senior leadership team, I developed the narrative for the programme, including a keynote contribution from CEO Henrik Henriksson.
The launch was followed by the first Sustainable Transport Forum, a Scania-hosted platform bringing together leaders from across the transport ecosystem to explore the future of sustainable mobility, with a guest appearance from Kofi Annan.
I went on to shape the content and narrative for three subsequent Forums, helping to establish them as a recurring platform for industry dialogue featuring global voices such as Al Gore and Richard Branson.
Agency: Jack Morton Worldwide
