Imagination

Imagination

by | Feb 10, 2017

Imagination Brand book Copywriting contributions to ‘One’, a 700-page landmark credentials book telling the story of Imagination Group’s companies and communities around the world. Following extensive interviews and research, this series of articles were shaped by the...
Global Blue

Global Blue

by | Feb 10, 2017

Global Blue Brand brochure Global Refund, the company behind the ubiquitous ‘Tax Free’ symbol in retail outlets across 40 countries, was changing its name and expanding its offer to develop a direct relationship with global consumers. We were appointed to write a...
Bentley

Bentley

by | Feb 10, 2017

Bentley Continental GTC pocket guide Copywriting for a high level product brochure designed to help Bentley sales teams convey the story of the new Continental GT to customers and prospects. Capturing the refined and progressive tone of the brand, content included the...
COI

COI

by | Feb 10, 2017

COI Brand voice ‘OnePlace’ was a new COI information brand bringing together, for the first time, annual reports on a range of local public services — providing an unbiased view of quality of life across every area in England. I was appointed to define the tone of...
PepsiCo

PepsiCo

by | Feb 10, 2017

PepsiCo Tropicana tone of voice and pack copy Tone of voice development and pack copy for PepsiCo’s new range of Tropicana fruit juices. The brief was to reflect Tropicana’s premium positioning while clearly distinguishing the new premium line, Tropicana Gold, from...