Brand Launch – Beijing
A highly orchestrated experience to immerse selected media, key opinion formers and dealers in the Lincoln brand and culture, marking the brand’s arrival in the Chinese market.
This was followed by a high profile press conference at Auto China to unveil the exciting MKX Concept and formally introduce Lincoln to China.
I led the content strategy and messaging for both events, shaping presentations for Lincoln’s CEO and Global President alongside as series of interviews with influential voices from Chinese business, architecture and film.
The launch attracted more than 150 media, 70 dealers and over 10,000 public guests, generating widespread international coverage.
Agency: Imagination
