Range Rover Sport global media launch – New York
Live event
The world premiere of the all-new Range Rover Sport, culminating in a dramatic reveal as Daniel Craig drove the vehicle through the streets of New York.
The programme included a live presentation from Land Rover’s senior leadership team, counting down to the launch moment and setting the context for the vehicle’s design and performance story.
I shaped the narrative and messaging for the event and co-developed the treatment for the launch film following Daniel Craig’s ‘secret mission’ from the UK — viewed by 3.7 million people in its first four days.
Agency: Imagination
