Go Further – Barcelona

Live event

An immersive brand experience celebrating the acceleration of Ford’s global One Ford plan in Europe, bringing together 2,500 media, dealers and employees, with more than 200,000 viewers watching live online around the world.

The event also set the stage for the introduction of the all-new Ford Mustang to Europe as part of a simultaneous global reveal spanning six cities across four continents.

Working with the senior leadership team, I shaped the content strategy and overarching narrative, developing the messaging and structure for the keynote presentations that framed the experience.