Go Further – Cologne

This landmark multi-million-euro event told Ford’s continuing story of transformation in Europe, through the eyes of the people who live the brand and drive the business forward every day.

Hosting a live audience of 2,500 media, dealers and Ford employees – and thousands more watching online around the world – the event saw the global launch of the new generation Ford Fiesta, and offered an exclusive insight into Ford’s mission to reinvent the future of mobility.

Working closely with teams across multiple international locations, I led the content strategy for the event, including leadership messaging and scripts for Ford’s global CEO and European President.

Agency: Imagination