Mustang reveal – Sydney
A live global broadcast introducing the all-new Ford Mustang to Australia as part of a simultaneous worldwide reveal across four continents.
The programme brought together Ford Australia’s leadership team with live link-ups to the US, Europe and China, charting the evolution of the Mustang and its significance for the brand’s future.
I shaped the narrative and messaging for the experience, developing the structure and content for the leadership presentations throughout the programme.
Agency: Imagination
