Innovation for Millions – Shanghai and Beijing
The next chapter in Ford’s journey of transformation in China, these high profile ‘Innovation for Millions’ events positioned Ford as a thought-leader on accessible innovation and shared its vision for a new era of Ford smart mobility.
Taking place in Shanghai and at Auto China in Beijing, audiences included up to 500 media, industry influencers, technology leaders, dealers and Ford executives and employees.
The project comprised strategic content direction across the entire event, including keynote messaging for Ford Motor Company’s Global President and CEO, and the CEO of Ford Motor China.
Agency: Imagination
