Ranger global reveal – Bangkok

Live event

A VIP day and press conference programme built around the global reveal of the new Ford Ranger at the Bangkok International Motor Show.

The event introduced the latest generation of the world’s best-selling pick-up to international media and industry audiences, highlighting the vehicle’s design, capability and role in Ford’s future strategy in the region.

Working with the client and agency teams, I shaped the narrative and messaging for the leadership presentations that framed the launch moment.