Olympic welcome ceremony – London
Live event
A highly theatrical welcome ceremony marking the start of a host experience for Dow’s most important clients during the London 2012 Olympic Games.
Using advanced projection mapping, guests were taken on an immersive journey through a series of London settings — from a traditional royal banquet to a Thames river boat cruise and a final night-time cityscape.
I shaped the narrative and live content for the experience, guiding guests through London’s rich history and its place on the world stage, with the MC appearing as a traditional Town Crier using language inspired by medieval England.
Agency: Jack Morton Worldwide
