COI
Brand voice
‘OnePlace’ was a new COI information brand bringing together, for the first time, annual reports on a range of local public services — providing an unbiased view of quality of life across every area in England.
I was appointed to define the tone of voice for OnePlace, positioning it as a trustworthy and authoritative brand with relevance for a broad public audience.
The work established a set of tone of voice principles designed to move beyond the jargon of internal reporting, creating a clear storytelling style that balanced credibility with objective presentation of facts.
This approach was captured in a master guidelines document for use by contributors to OnePlace communications across multiple media channels.
Agency: FHD
Related work
